Radiator Store

For the sklepzgrzejnikami.pl brand, we developed an advanced online store that combines a massive product scale with an intuitive customer journey. Using the WooCommerce platform, we proved that even with a highly extensive product database, the system can operate rapidly and remain stable.

Branding and Visual Identity

We began the project by focusing on the visual layer. We designed a modern logo that minimally combines a house symbol with a heating motif. This synergy allowed us to create a brand mark that builds trust and immediately communicates the client’s business profile, serving as the foundation for the store’s entire cohesive design.

Technical Challenges and Performance Optimization

The primary challenge was efficiently handling a database of over 50,000 products. A key stage of our work involved selecting the right hosting infrastructure tailored to the high processing demands of such a large WooCommerce-based store. Thanks to server-side optimization and the implementation of advanced caching mechanisms, the store runs fast and remains stable, offering a seamless shopping experience across all devices (RWD).

Key Features Driving Conversion:

• Heat Output Calculator: A custom-built tool allowing customers to precisely calculate a room’s heat requirement and match it with the appropriate radiator.
• Advanced Product Configurator: Dynamic personalization of radiator parameters (e.g., color, connection types), which automatically recalculates the final price in real-time.
• Fast Search and Filtering: Instant searching through a massive database based on power, dimensions, or categories.
• Secure Online Payments: Integration with the most popular payment gateways for maximum customer convenience.

Online Visibility (SEO & Content)

The project did not end with the technical launch. We conducted a comprehensive keyword analysis and an SEO audit. By implementing a targeted positioning strategy, the store is successfully building its visibility in search results for competitive keywords within the HVAC industry.