Agencji eventowa ŻYCIE - web design for event agency

For Agencja Życie, a leading Krakow-based event agency with 30 years of experience, we developed a new website that combines a portfolio function with a business client acquisition tool. The project required not just an aesthetic implementation, but primarily a strategic approach to SEO, allowing the company to compete effectively in the event organization market.

SEO Strategy and Keyword Analysis

We began work on the site with a deep analysis of the event industry.

• Keyword Selection: We identified high-sales-potential keywords (related to organizing conferences, jubilees, and corporate events), which became the foundation of the information architecture.
• SEO-Driven Structure: We designed the layout of service pages to precisely match the queries of clients searching for specific types of events, significantly boosting visibility in Google.

WordPress as a Sales Tool

We implemented the WordPress system, creating a platform that highlights the agency’s prestige and expertise.

• Portfolio Showcase: We created visually appealing portfolio modules that allow the Agency to show off the organization of major galas and outdoor events (case studies).
• Conversion Optimization: The site is designed for lead generation – clear navigation and calls to action (CTA) guide the user directly to contact.
• Speed and Mobility: We ensured technical code optimization, guaranteeing instant loading of event photos on every device.